Bottled at 90 proof, and made with unique “Sinatra Barrels”, Jack Daniel’s Sinatra Select pays tribute to Jack’s biggest fan: Mr. Frank Sinatra. These Sinatra barrels have deep grooves on the inside of the staves — which exposes the whiskey to extra layers of oak. This imparts a rich amber color, bold character and a pleasant smokiness, followed by an incredibly smooth vanilla finish. Much like Frank himself, this whiskey is one of a kind.
FRANK AND JACK
Frank Sinatra loved Jack. That’s Jack, as in Daniel’s. The Tennessee Whiskey. It was on stage with him every night. And before long, a glass of Jack Daniel’s was as much a part of him as his tuxedo, his fedora and his golden voice. Frank loved Jack so much, he was even laid to rest with a bottle of it. So it seemed only fitting not just to pay tribute, but to share a drink, with the man who loved us as much as we love him.
FRANK AND JACKIE
Frank Sinatra and Jackie Gleason were close friends. In fact, it was Jackie Gleason himself who introduced Frank to Jack Daniel’s. And as the story is told, it was sometime in the 1940s. Jackie and Frank were sitting together at a bar in New York City. Frank was forlorn – over a woman – and was sharing his troubles with Gleason. Frank informed his good friend that he was in need of a “serious” drink. Turning to Sinatra, Gleason responded “Jack Daniel’s. That’s a good place to start.” And the rest, as they say, was history.
In 1967, Jack Daniel’s salesman Angelo Lucchesi heard talk that Frank Sinatra was at the Copacabana and couldn’t find any Jack Daniel’s (as it was in much shorter supply back then.) Without hesitation, Lucchesi saw to it that a supply of Jack was delivered to Frank immediately. Indebted, Sinatra called Angelo at home and said, “Paisano, you’re my kind of man. I love you forever.” This was the beginning of a 31-year friendship between Frank and Angelo where Frank would fondly refer to Lucchesi as “the Kid.” And it was Lucchesi himself who personally ensured that Frank Sinatra always had Jack Daniel’s with him no matter where he traveled.
DRINK JACK THE WAY FRANK DID
Frank Sinatra was quite particular about how he drank his Jack. For starters, only a traditional rocks glass would do. In it he would place three rocks of ice, two fingers of Jack and a splash of water. And he wouldn’t drink it immediately after it was poured. He liked to let the drink sit for a bit for the flavors to blend. Sinatra also loved to hold his drink with his right hand. He often cupped the glass from below, with a cocktail napkin, preferably a linen one. Like we said, he was particular.
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JACK DANIEL'S TENNESSEE FIRE
Now available everywhere in the U.S., Jack Daniel’s Tennessee Fire can be found in all 50 states. #JackFire has officially spread across the country.
We know you’ve waited for it and thank you for your patience. Jack Daniel’s might be the best-selling American whiskey brand worldwide, but it takes time to perfect products worthy of our name. We don’t cut any corners. No matter where you are in the U.S., Jack Daniel’s Tennessee Fire will be available on local shelves. We are delighted to bring you a product that Mr. Jack himself would love.
Jack’s original red-hot cinnamon liqueur is blended with Jack Daniel’s Old No. 7 Tennessee Whiskey. The result: Jack Fire, a classic spirit that delivers a delicious finish.